Search Engine Optimisation
Developing a winning search engine marketing strategy starts with keywords. Identifying and selecting the best keywords to drive relevant search traffic to a website allows the creation of master keyword plan.
This influences and focuses the content and site architecture as well as determining future link building strategies.
Search engines use sophisticated algorithms to analyze content and rank pages in the search results. Content optimization is no longer just stuffing the text and Meta details full of keywords. It is about writing compelling content that speaks to and engages users of the website.
Search engines use links to navigate the web; they are like roads connecting pages. They use sophisticated link analysis to discover how pages relate to each other and the nature of the relationship.
Links are important as they pass a form of credit between pages, which have a bearing on the search results.